01 Who we are
Aurin is a personal AI stylist application operated by Amar Sibia trading as Aurin ("we", "us", "our"). This privacy policy applies to this marketing website, www.askaurin.com. A separate policy governs the application at app.askaurin.com.
For the purposes of UK GDPR and EU GDPR, we are the data controller for personal data collected through this site.
If you have any questions, contact us at hello@askaurin.com.
02 What we collect and why
Analytics data
We use PostHog (EU instance) to understand how this site is used. This includes page views, button clicks, scroll depth, and general navigation patterns. PostHog also receives your IP address as part of each request, which it uses to derive approximate country-level location.
Lawful basis: Legitimate interests. We have a legitimate interest in understanding how our marketing site performs so we can improve it. Analytics data is not used for advertising or sold to any third party.
Cookies: We do not set any cookies or write to localStorage for analytics
purposes on this site. PostHog is configured with persistence: "memory",
meaning all session data is discarded when you close the page.
Waitlist email address
When you submit your email address via the "Early access" form, we collect and store that address to notify you when access to Aurin becomes available.
Lawful basis: Consent. By submitting the form you consent to us holding your email for this purpose. You can withdraw consent at any time by emailing hello@askaurin.com.
03 Sub-processors
We share personal data with the following third-party service providers in order to operate this site.
| Processor | Purpose | Location | Privacy |
|---|---|---|---|
| PostHog | Website analytics | EU (Frankfurt) | posthog.com/privacy |
| Loops.so | Waitlist email delivery | United States | loops.so/privacy |
| Cloudflare | Hosting and CDN | Global (EEA nodes) | cloudflare.com/privacypolicy |
Loops.so is based in the United States. Where data is transferred outside the UK/EEA, we rely on Standard Contractual Clauses or equivalent safeguards as permitted by applicable law.
04 Data retention
- Analytics events — retained by PostHog for 1 year, in line with their default retention policy. Individual events cannot be linked back to you between sessions because we use memory-only persistence (no persistent identifiers are created).
- Waitlist email address — retained until you request deletion or unsubscribe, and for no longer than 12 months after Aurin's public launch.
05 Your rights
Under UK GDPR and EU GDPR you have the following rights in relation to your personal data. To exercise any of these rights, contact us at hello@askaurin.com. We will respond within one calendar month.
Request a copy of the personal data we hold about you.
Ask us to correct inaccurate or incomplete data.
Ask us to delete your personal data where there is no compelling reason to continue processing it.
Ask us to limit how we use your data in certain circumstances.
Receive your data in a structured, machine-readable format.
Object to processing based on legitimate interests, including analytics.
If you believe we have not handled your data correctly, you have the right to lodge a complaint with the UK Information Commissioner's Office (ico.org.uk) or your local supervisory authority.
06 Cookies
This marketing website does not set any first-party cookies. Analytics are captured
using PostHog configured with persistence: "memory" — session data exists
only in the browser's memory and is not written to disk. No consent banner is required
as a result.
Cloudflare may set security-related cookies as part of its infrastructure services. These are strictly necessary and exempt from consent requirements under UK PECR.
07 Changes to this policy
We may update this policy from time to time. When we do, we will revise the "Last updated" date at the top of the page. We encourage you to review this page periodically. Continued use of this site after changes constitutes acceptance of the updated policy.
08 Contact
If you have any questions, requests, or concerns about this privacy policy or how we handle your data, please get in touch.
Aurin
Email: hello@askaurin.com
We aim to respond to all privacy-related enquiries within 5 business days.